During the pandemic, restaurants nationwide doubled down on emerging mobile payment tech and online ordering solutions. While consumers are rewarding those that have adapted and punishing technological stragglers, it hasn’t been easy for restaurants to make the shift on such short notice. That being said, if your restaurant has yet to create a mobile app of its own, we encourage you to place it at the top of your 2021… Read More
The pandemic not only had a grave impact on public health, it led to business losses in excess of $16 trillion. A staggering 60% of pandemic-era business closures are now permanent, and many that did survive are in critical condition. Yet some businesses, like Zoom or DoorDash, never fared better. But why? It’s tempting to credit their success to luck, or an unwittingly pandemic-proof business model. But there’s a bit… Read More
Mobile applications are a growing differentiator between leaders and laggards. Powerful features and connection with customers make mobile applications an important part of business strategy – including the business model itself. Mobile applications can deliver: Stronger customer relationships Greater customer acquisition Better customer retention Increased brand loyalty Opportunity for new business models Mauka Technology’s broad industry experience and deep technical competency allow us to deliver unique value to our customers. … Read More
Mobile applications have become a required part of every industry. While a differentiator for many companies, it remains difficult to realize maximum value from the investment. Here are some recommendations we have to help you succeed in the marketplace with your mobile application. Business First Keep focus on the business. To be successful it is important to determine if a mobile application is a good fit for the company. Important… Read More
Connect with Customers on Mobile This article is for companies wondering why and if they should build a mobile application for their business. Mobile applications for smartphones such as Apple iPhone and Android phones can give companies a competitive advantage. In the digital economy, mobility can be a significant differentiator. For American business, reaching customers on mobile platforms can help them remain relevant within their current market space, or help… Read More
This article is directed toward mid-market, American companies. This article will help you understand the digital marketplace and how it is important to your company. It will explain what we mean by digital marketplace and things your company should be thinking about as your strategy shifts to address technology-driven competitors and changing consumer behavior. What is the Digital Marketplace? The digital marketplace is actually a collection of marketplaces that exist… Read More
For the past many years, corporate digital transformation or digital strategy focused on operational improvements. These improvements include internal process automation, supply chain integration, and organizational streamlining. However, it is important that companies also examine core products and services as part of digital transformation strategy. This is a critical part of becoming a digital competitor. Digital transformations have driven changes in the marketplace for nearly all industries. B2C relationships have… Read More