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Mauka Technology

Mobile App Development San Diego

With more than 3 billion mobile phone users around the world, mobile app development is increasingly important to businesses in Cincinnati and beyond. Mobile app development allows companies to grab consumers' attention and offers an increased understanding of their behaviors, habits, and preferences. Our Cincinnati-based mobile app development team uses advanced technology and design principles to create highly effective, engaging tools for customers across a range of industries. Each of our projects include:

  • Mobile-Responsive Technology: Applications designed to run on multiple devices and browser browsers
  • User-Friendly Design: Mobile apps designed for easy navigation
  • High-Performing: Development services geared towards promoting fast loading times
  • Security: Built-in authentication and user credential tools

Our design process begins with a detailed conversation to understand your customers’ needs, business goals for your application, your timeline, budget, and other success criteria. Once our team has a blueprint for your mobile app, it’s time to start development. Our Cincinnati mobile app development team offers regular review and feedback meetings to ensure that the final product meets your goals and expectations. Contact our Cincinnati team to get started or visit our blog for the latest mobile app development insights.

Mobile App Development Basics

competitive advantage with mobile application Mobile app development is the process of creating a digital application that can be used on a mobile device (phone, tablet, etc.). Mobile apps can be downloaded or designed for use on a web browser. Every mobile app must be able to perform on a range of screen sizes, browsers, and operating systems. Regardless of the type of business we are developing for, we focus on a key set of design principles to ensure our applications are easy to use, functional on a range of devices, and easy to maintain. At Mauka we utilize a range of mobile app development tools based on client needs and web hosting. Our team of mobile app designers make sure that all of our app development projects are:
  • Functional on a range of browsers, devices, and screen sizes
  • User-friendly and easy to navigate
  • Visually engaging with professional designs
  • Fast loading times
  • Easy to modify
  • In line with the client’s brand, goals, and success criteria
  • Trackable to measure customer use and patterns
Our Cincinnati mobile app development team uses these design principles as a basis for all projects. Depending on your unique key performance indicators, we may modify or focus on one objective over another.  

The Benefits of Mobile App Development

With an increasing number of mobile technology users around the world, companies are finding creative ways to use mobile applications to enhance or expand their business offerings. From mobile applications that improve the health care system to tools that make it easier to find a parking spot, the range of uses for mobile app development is neverending. The benefits of mobile app development include:
  • Improved customer experience
  • Increased engagement with your product
  • Faster, more efficient sales & bookings
  • Enhanced competitive offerings
  • Access to new customers
  • Lowered cost of customer acquisition
  • Reduced reliances on customer support team
Mobile apps increase engagement with customers while reducing the amount of work required to manage their accounts. And the right user interface will help your product stand out from the crowd. Start working with our Cincinnati app development team today.

Cost Effective App Development

Our development services are rooted in design principles that align with your business objectives. Each concept below informs our design framework:
Get to market early: We plan early releases so that you can start earning revenues right away. An early release process also allows us to start capturing data and feedback for future features.
Align with your business objectives: Our development services are centered around supporting your central business objectives. Whether it’s selling more products, increasing customer engagement, or finding new clients, we will center our mobile app development around your desired outcomes.
Deliver end-to-end business support: We carry out development from the beginning to the end of the process. Whether you have extensive development skills or are new to the process, we’ll ensure that you are guided along each step of the journey.
Lower your risk: We lower risk by removing the leading causes of failure for technology initiatives. We reduce external obligations, control costs, and keep investment windows short. By prioritizing minimum viable product (MVP) we eliminate extraneous costs and reduce the risk of the initial investment. Early release dates and the ability to quickly iterate also mean that it’s simple to revise the development project if needed.
Reduce your costs: Taking a portion of your business online can help you reduce operating costs. Allowing customers to buy, book, reschedule, or gather more information via a mobile app can alleviate impacts on customer support and other administrative resources.
Our goal is to help you take your idea to market as quickly as possible and establish success within your customer base.

Our App Development Process

At Mauka Technology we follow a proven development process to ensure that your project is cost effective and successful. The phases include establishing success criteria, conducting market research, aligning on the minimum viable product, releasing and itierating. Attention at each of these steps helps us create a more successful outcome.

Establish Success Criteria

Before starting your mobile app development project our team establishes a detailed overview of your goals and success criteria. Our first step is to understand your business objective for mobile app development. If your goal is to reduce costs, increase customer engagement, or reach a new client base, having a clear definition of success will help guide the development and future iterations.

Conduct Market Research Relevant to Your Business

Next we will encourage you to conduct market research to determine what products and services will best meet your clients’ needs. Preferences for color, language, access, and value can all drive the success of your mobile app development efforts. We recommend interviewing current or prospective customers to determine some of the key elements of your project.

Define the Minimum Viable Product

The minimum viable product, or “MVP” is the minimum set of features that can be released within the app to accomplish the main business goal. For example, if your goal is to release a mobile app that allows clients to book appointments online, our development services will focus around this action. By targeting one or two MVPs we can reduce the cost of initial mobile app development and determine additional features to include over time.

Release, Learn & Re-Iterate

At Mauka Technology we prioritize the early release of a mobile app in order to start revenue generation and user learning. Once the mobile app development is complete we aim to bring the app to consumers and learn what works and what should be modified. Like all websites and mobile applications, phased design and product iterations help us build features that are in line with customer demand.

Gather Customer Feedback

After mobile app development is complete it’s important to capture client feedback through surveys, interviews, and market research. During this process you’ll learn what customers like about the product and which additional features should be prioritized within the next app development cycle. Keep in mind that users in different client groups may have diverse opinions; the needs of your San Diego clientele may be different than those of users within Ohio. Mauka Technology can help you digest and synthesize this feedback into actionable app development initiatives.

Who We Work With - Our Development Projects

Mauka Technology partners with a wide range of clients across San Diego and beyond. We conduct mobile app development for health care companies, safety technology providers, e-commerce sites, business-to-business organizations and more. With headquarters in San Diego, California and Cincinnati, Ohio we can execute on both large and small-scale projects for clients throughout the United States. We work with:
  • Website developers
  • Marketing teams
  • User-experience designers
  • Business-to-business organizations
  • Clients with or without an existing mobile app or web presence
  • Mid-market, small, or large-scale companies
  • Independent business owners
  • Public and private organizations
The first step is to share your project information with our team. From there, we will establish the best steps forward towards developing your customized mobile app. Get in touch with our San Diego development team today.

About Mauka Technology - San Diego App Developers

Woman buying in the digital marketplaceMauka Technology is a mobile app development company in San Diego, California and Cincinnati, Ohio.  Our company was founded on the need for mid-market businesses to establish better online tools and technology. As technology-enabled competitors change the face of American business, smaller companies require innovative solutions to keep customers engaged. Mauka Technology seeks to combine business and technology with efficient, cost-effective mobile app development. We work with businesses of all types and sizes. Our research-based approach to design ensures that our development services are geared towards your unique business goals. We are passionate about helping our customers take an idea to market as quickly as possible, and sustaining that success in the marketplace.  The cost of technology is lower than ever before. American innovation and grit are still the keys to competition.

Our App Development Services in San Diego

Beat the competition.  Leave your competition behind with a mobile application that redefines the customer experience and market landscape. Retain customers. Give your customers a reason to be loyal to your brand.  Mobile applications increase engagement by being personalized and helpful. Acquire New Customers.  Leverage the power of mobile ecosystems - make it easier for customers to engage with your brand while lowering your cost of customer acquisition (CAC). Mobile applications have become a required part of every industry. While a differentiator for many companies, it remains difficult to realize maximum value from the investment. Here are some recommendations we have to help you succeed in the marketplace with your mobile application.

Business First

Keep focus on the business. To be successful it is important to determine if a mobile application is a good fit for the company. Important questions to ask are: Is there sufficient business need and focus within the organization? Are resources available to make the mobile application a success? Does the mobile application further the mission or goals of the company?
Define the purpose of the mobile application. While the answer may seem obvious, it is very important to state this clearly for all stakeholders to understand. Some examples include: - Match competitor offerings - Introduce a new business model - Provide better customer experience
Is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU then 28 members (including the UK), 60 percent of which are mobile app developers.
As part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile app. Overall, mobile UI design's goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments (IDEs).
Mobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app server, mobile backend as a service (MBaaS), and service-oriented architecture (SOA) infrastructure.
Mobile app development is becoming more critical for many businesses with more than 3 billion people worldwide using smartphones, more than 1.5 billion using tablets as of 2019. Users, on average, spend 90 percent of their mobile time in apps and there are more than 700 million apps downloads from various app stores.

Digital transformation is required to remain relevant.  The world around us is changing rapidly and companies that include product and service offerings in their digital strategy will leverage technology to set themselves apart in these dynamic marketplaces. 

Companies that successfully embrace/leverage the digital economy, tools, opportunities increase their rate of growth and take on noticeably higher trajectories.  Those companies that ignore, hesitate, or fail to leverage digital technologies are largely disrupted or displaced.

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